Performance Marketing Executive

8 hours ago

Ahmedabad, Gujarat, India Tourism Marketing Agency Full time ₹ 48,00,000 - ₹ 66,00,000 per year

Job Title:
PPC Executive

Salary:
₹4,80,000 – ₹6,60,000 LPA

Department:
Digital Marketing

Experience:
3 to 4 Years

Employment Type:
Full-Time

UK shift:
8am to 5pm BST

Location:
Ahmedabad (on site)

Company Description

TMA is a results-driven digital marketing agency based in UK, dedicated to helping businesses thrive in the digital era. We craft customized strategies to elevate brands, generate leads, and deliver measurable growth. With a focus on innovation and ROI, we empower our clients to stay ahead in an ever-evolving digital landscape. Our expert team delivers powerful digital experiences that drive results through marketing, web design, and recruitment solutions.

Job Overview:

We are looking for an experienced PPC Executive to join our digital marketing team and take ownership of paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram) Ads, and other

paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.

Key Responsibilities:

  • Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms.
  • Conduct thorough keyword research and competitor analysis to improve campaign performance.
  • Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.
  • Write compelling ad copy and optimize landing pages for better conversions.
  • Conduct A/B testing for ad creatives and bidding strategies.
  • Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.
  • Collaborate with the design and content teams for campaign assets.
  • Stay updated with the latest trends and changes in the PPC landscape.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–4 years of proven experience in PPC management and paid advertising.
  • Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and related tools.
  • Ability to manage multiple campaigns across different channels.
  • Analytical mindset with strong attention to detail.
  • Proficiency in Excel/Google Sheets for data handling and reporting.

Preferred:

  • Experience with remarketing, audience segmentation, and lead generation campaigns.
  • Google Ads or Meta Blueprint Certification is a plus.
  • Knowledge of programmatic or display ad platforms is an advantage.

What We Offer:

  • Competitive compensation and incentives.
  • A collaborative and data-driven work environment.
  • Opportunity to lead and grow within the digital marketing function.
  • Exposure to national and international ad campaigns.

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