Performance Marketer

13 hours ago

Makarba Ahmedabad Gujarat, India IKON Marketing Consultants Pvt Ltd. Full time

**Job Summary**

**Key Responsibilities**

**- Campaign Strategy & Execution**
- Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
- Build, monitor, and optimize search, display, video, app install, and remarketing campaigns.
- Manage both B2C and B2B campaigns depending on brand/business goals.

**- Funnel Optimization**
- Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.
- Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.

**- Analytics & Data-driven Marketing**
- Track and optimize CAC, LTV, ROAS, CTR, CPA, Churn Rate.
- Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.
- Create dashboards and reports for leadership with actionable insights.

**- Growth & Automation**
- Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).
- Run drip campaigns, remarketing workflows, and trigger-based customer journeys.
- Manage lead scoring, segmentation, and retargeting to maximize ROI.

**- Cross-functional Collaboration**
- Work with design and content teams for high-performing creatives and copies.
- Collaborate with product/sales teams to align campaigns with business goals.
- Suggest and drive A/B testing for new product features, offers, and bundles.

**Key Skills & Competencies**
- Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.
- Strong command over conversion tracking, pixel setup, attribution models.
- Proficiency in Google Analytics 4, Tag Manager, Data Studio, CRM & Marketing Automation tools.
- Ability to run multi-channel campaigns and optimize budgets for performance.
- Excellent analytical skills with strong knowledge of Excel/Sheets for campaign tracking.
- Creative mindset with ability to experiment and innovate.
- Strong knowledge of growth hacking techniques and performance-driven strategies.

**KPIs for Success**
- Customer Acquisition Cost (CAC) vs. target
- Return on Ad Spend (ROAS) improvement
- Lead to Conversion % and Sales-qualified leads growth
- Retention & Repeat Purchase %
- Funnel conversion improvement (CTR → CVR → Sales)

Pay: ₹25,000.00 - ₹68,067.59 per month

**Experience**:

- Facebook Advertising: 3 years (required)
- Google Ad Manager: 4 years (required)
- PPC Campaign Management: 3 years (required)

Work Location: In person

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