Performance Marketing Expert

2 days ago

Makarba Ahmedabad Gujarat, India Bitwise Branding Full time

You’ll be responsible for planning, launching, optimizing, and actively managing ad campaigns that deliver real results for our clients — across industries like education, real estate, events and more.

**Key Responsibilities**:

- Plan and execute high-converting **lead generation campaigns** on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube)
- Use **remarketing, lookalike/similar audiences, custom audience strategies** to maximize leads and conversions
- Monitor ad performance **daily** and tweak creatives, targeting, or budgets for best ROI
- Implement **cross-platform promotion strategies** (e.g., FB-Google synergy, WhatsApp-Instagram funnels)
- Be hands-on with **AI tools** (like AdCreative.ai, Copy.ai, Performance Max optimizers, etc.) for faster and better output
- Provide **daily/weekly lead updates** to clients and maintain visibility of campaign progress
- Be available and **proactive even on weekends** to share hot leads or address urgent updates
- Work closely with content, design, and strategy teams to ensure message and creative alignment

**Required Skills & Qualifications**:

- Proven experience with **Meta Ads Manager** and **Google Ads** (Search, Display, Video)
- Strong understanding of **conversion tracking, pixels, analytics**, and event setups
- Familiarity with **landing page strategy**, **lead forms** and **CRM integrations** (e.g., Zapier)
- Deep understanding of **sales funnels**, **performance KPIs**, and **campaign testing**:

- Working knowledge of **AI tools in marketing**:

- Ability to **analyze data and make quick decisions** to improve results
- Fast turnaround time, organized, and responsive to clients

Bonus:

- Experience in SaaS, real estate, education, or event-based industries
- Familiarity with WhatsApp automation tools, chatbot integrations, and CRM syncing
- Knowledge of TikTok Ads, LinkedIn Ads, or Twitter Ads

To Apply:
Pay: ₹8,836.66 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- Meta Ads: 1 year (required)

**Location**:

- Makarba, Ahmedabad, Gujarat (preferred)

Work Location: In person

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