Performance Expert

About Markurate

Markurate is a digital marketing agency based out in Ahmedabad, specializing in Media Buying, SEO, and Social Media Management. The company focuses on innovative strategies to help brands making a lasting impact in the digital world. With expertise in diverse digital advertising mediums, Markurate propels brands to new heights and ensures their messages resonate with the target audiences.

**Position Summary**:
**Job Duties (Other Duties as Assigned)**:

- Perform daily account management across search engines & social platforms
- Complete ownership from driving all paid top-of-funnel, middle-of-funnel and bottom-of-funnel/visitor traffic to monthly customer acquisition and MRR goals.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. (Google analytics, etc)
- Identifying and creating a performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all Paid channels (Meta, Google, LinkedIn, etc) to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid
- Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI
- Collaborate with the content marketers, designer to create all assets needed for the campaigns
- Working closely with the CEO to share funnel conversion improvement ideas, feedback & present results
- Challenge and inspire teams to think differently about media channels and platforms
- Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences
- Provide thought leadership in the following areas: consumer behaviour, creative media engagements, emerging media, accountability and measurement
- Follow creative process guidelines and track work with project management tools and contribute to process improvements.
- Craft measurement plan that incorporates goals and KPIs across paid, owned and earned
- Contribute to a consistent customer service standard across all departments.
- Work to ensure customer service is ingrained at the core of the Marketing + Sales team

**Qualifications (Education/Experience/Certifications)**:

- 2-3 years in performance marketing/programmatic advertising/digital marketing in a (creative) agency, ideally
- Bachelor’s degree or a combination of education and work experience.
- Experience of programmatic advertising landscape is a plus
- Deep understanding of the media landscape—online;
- Ability to think strategically (not just tactically)
- Excellent written and verbal communication skills;
- Analytical in approach; should be very good with numbers;
- Ability to work independently on a project or in a team environment.
- A creative design eye that understands design trends and best practices.
- Experience in managing multiple projects and deadlines and being able to work under tight timelines.
- Ability to balance being part of a team while taking responsibility for driving projects from start to finish with mínimal supervision.
- We’d be happy to look at any media buying related work you might have compiled, **you can submit an online portfolio or PDF of your work**.

Location: Ahmedabad

Pay: ₹40,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Application Question(s):

- Have you worked in digital marketing agency ?
- Are you well versed with Media Buying (Ads) on different social platforms, knowledge about both SEO, break even ROAS, working with D2C clients.

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

Expected Start Date: 26/11/2024