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Job ID: 106876

Employment Type: Full Time

Reference:
Work Experience: 5.0 Year(s) To 8.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Other

Industry: Construction/EPC/MEP/Engineering

Qualification: B.Tech/B.E. - Civil; MBA/MMS/MPM/PGDM - Marketing

**Location**:

- Surat

**Key Responsibilities**:

- **Product Strategy & Development**:

- Define product roadmap and vision for walling products (e.g., AAC blocks, wall panels, drywall systems, plaster, or other masonry solutions).
- Collaborate with R&D and manufacturing for new product development and improvements.
- Conduct competitor benchmarking and gap analysis.
- **Market Intelligence & Customer Insights**:

- Analyze regional market trends, customer needs, and emerging technologies.
- Visit job sites, channel partners, architects, and contractors for firsthand insights.
- Provide market feedback to guide innovation and product positioning.
- **Go-to-Market & Launch Planning**:

- Develop product launch plans and manage rollouts in coordination with marketing and sales.
- Create product collaterals, datasheets, demos, and technical documentation.
- Conduct internal product training for sales and distribution partners.
- **Sales Enablement & Support**:

- Act as a product expert and key point of contact for the sales team in Surat and surrounding markets.
- Support with pricing strategies, technical presentations, and customer-specific solutions.
- Monitor sales performance and develop strategies to drive product adoption.
- **Channel & Stakeholder Engagement**:

- Work closely with channel partners, influencers, and project stakeholders to drive product visibility.
- Support marketing campaigns, seminars, and awareness activities in Surat region.
- **Performance Tracking & Reporting**:

- Monitor KPIs including volume growth, market share, pricing, and profitability.
- Provide regular product performance updates to leadership.

**Key Requirements**:

- **Education**: B.E./B.Tech (Civil/Mechanical/Chemical) + MBA in Marketing or Product Management (preferred)
- **Experience**: 5-8 years in product management or technical marketing in walling materials, construction chemicals, or building solutions
- **Skills**:

- Strong technical and commercial understanding of walling solutions
- Good communication, stakeholder management, and analytical skills
- Familiarity with project sales and construction practices
- Proficient in Excel, PowerPoint, and product lifecycle tools

**Key Performance Indicators (KPIs)**:

- Product revenue and volume growth
- Successful product launches and project specifications
- Sales team engagement and training effectiveness
- Market penetration and customer satisfaction
- Competitor differentiation and innovation index

**Key Skills**:

- Product Manager
- New Product Development
- Product Strategy
- Product Portfolio
- Product Life Cycle Management
- Product Management
- Product Marketing

**Company Profile**:

- Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

**Telephonic Interview Available**:

- Telephonic interview are scheduled for this job opening.