Gripinvest- Avp Brand

**Location**: 5 days
- WFO - Hybrid

**Experience**:7**+**years

**Job Overview**:
Canva, and Premiere Pro to interface with designers and editors.

**Responsibilities**:

- **Develop and implement brand strategies**: Enforce brand strategies that align with the company's goals and objectives. Ensure the brand positioning, messaging, and visual identity that resonates with the target audience is consistent across channels.
- **Manage creative teams**: Manage a team of designers, copywriters, editors and other creative professionals and oversee the development of creative assets to ensure they meet the brand's standards for quality and consistency.
- **Conduct market research**:The senior manager conducts market research to understand the target audience's needs and preferences. They use this information to inform brand strategies and content development, ensuring that the brand remains relevant and resonant with its audience.
- **Collaborate with cross-functional teams**: Collaborate with other departments, including product development, sales, and customer service, to ensure that the brand is aligned with the company's overall goals and objectives.
- ** Measure and analyze results**: Measure and analyze results of brand and content activities, using data to inform future strategies and tactics.
- **Stay up-to-date**: Stay updated about latest industry trends and best practices in branding and content creation. Understand and interpret finance and investment related concepts to create relevant and compelling content.

**Requirements**:

- Degree in Marketing, Communications or related field
- Bachelor's degree in marketing, communications or related field
- Have led a team before
- 7+ years of experience in a 360 degree marketing role, with a focus on branding and content
- Excellent verbal and written communication skills
- Experience working with a PR agency or in-house PR team
- Comfortable working with finance and investment related concepts
- Strong leadership and project management skills

**Added Advantages**:

- Knowledge of BFSI industry with special attention to investments domain
- Knowledge of Google Analytics and basic SEO
- Working knowledge of design software such as Figma, Photoshop, Illustrator,

Canva, and Premiere Pro
- Agency Experience

**What We Can Offer You**
- Young and fast-growing company with a healthy work-life balance
- Great culture based on the following core values
- Ownership
- Transparency
- Courage
- Customer Obsession
- Celebration
- Lean structure and no micromanaging. You get to own your work
- The company has turned two so you get a seat on a rocket ship that's just taking off
- High focus on Learning & Development and monetary support for relevant upskilling
- Competitive compensation along with equity ownership for wealth creation

**About the Company**:
Grip is building a new category of investment options for the new-age of Indian Investors. Millennials don’t communicate, shop, pay, entertain and work like the previous generation - then why should they invest the same way? Started in June’20, Grip has seen 20% month on-month growth to become one of India’s fastest
- growing destinations for alternative investments. Today, Grip offers multiple investment options providing 8-16% annual returns and 1-60 month tenures as the country’s only multi
- asset (Leasing, inventory financing, corporate bonds, start-up equity, commercial real estate) investment platform. With a minimum investment size of INR 20,000, Grip is democratizing investment options that have previously only been available to the largest funds and family offices.
Finance and technology (FinTech) is what we do, but people are at the core of our mission. From client-facing roles to technology, and everywhere in between, you’ll work alongside a diverse team who loves to solve problems, think creatively, and fly the plane as we continue
to build it.