Avp - Brand & Marketing

6 days ago

Gurgaon, India Otipy Full time

**Leadership**:

- Thought leadership and strategic direction for both short term and long term based on the vision.
- Define the value proposition in consultation with the product team for each of the brands and their positioning.
- Build and maintain leadership of EFL brands in their respective categories.

**Consumer Insights**:

- Market Research, primary/secondary with segments of customers and trade to develop customer insights and behavior trends.
- Seek Inputs from Consumers and integrate with product development, market **segmentation and pricing.**
- Understand the consumer demographics and differentiation for each of the product lines. Develop analytics and insights for more powerful decision making.
- Conduct focused group discussions and research groups to understand the connect with the brand.
- Sharpen the product proposition and brand promise to the respective consumer cohorts.
- Brand Strategy and Communication Development
- To build brand visibility of corresponding brand reflecting the brand values across mediums.
- Positioning of the brand and develop Digital, PR, initiatives to project the brand in accordance with the same.
- Brand awareness and stickiness with the brand by defining its salience.
- Develop brand guidelines and brand language.
- Conducting various brand awareness programs & promotions across trade channels

**Marketing Initiatives**:

- To develop an integrated marketing strategy including the marketing plan, media mix, budget, etc.
- Initiatives to connect with the customer base and consumer engagement through marketing communication.
- Initiatives to increase top line and maximize profitability.
- Work with Digital teams to drive Digital marketing initiatives across digital platforms to improve visibility and engagement with customers.
- Work with Digital Team to plot strategies around Influencer marketing, YouTube, Instagram, other mediums.

**Media Planning Efficiency Management**:

- New Campaign design and campaign management. Work with the agencies to define the Media Planning strategy and Media budgets.
- Coordinate with the media planning agency on mass media plan to get maximum ROI.
- Management of Budgets and cost effectiveness
- Seeking new and innovative/cost effective methods to strengthen the brand message and communication.
- Management of budgets and allocation of budgets with focus on ROI maximization.

Performance Tracking and Reporting:

- Develop metrics and tracking mechanisms to assess the effectiveness of marketing initiatives and overall brand performance.
- Provide regular reports and insights to senior management, highlighting key achievements, challenges, and recommendations for improvement.

**Work Experience**:

- 10+ years of experience in a marketing/branding role.
- Portfolio of participation in brand-building projects.
- Experienced in developing brand guidelines and differentiation strategies.
- Experience in coordinating with multiple teams.

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