Avp- Marketing

**Responsibilities**:

- Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the the Citi Consumer Lines of Business. This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
- Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
- Meet deliverables addressing: elements of the program, product profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
- Partner with product and segment managers on marketing strategy and execution plans.
- Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfillment, internal communications to the field.
- Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
- Manage program fulfillment and offer management including client inquiries regarding promos or campaign fulfillment.

**Qualifications**:

- Experience in program management. Experience in retail banking and/or credit cards businesses.
- 5-8 years’ experience
- Proven analytical, project and process management skills - Solid organizational skills and ability to manage multiple projects at one time - Excellent interpersonal skills
- Excellent written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
- Excellent digital marketing competence across search, display, paid media and measurement.

**Education**:

- Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

**Role and Responsibilities**:

- Lead Brand planning and marketing strategy to create insightful and contextual marketing campaigns to drive brand preference and specific business objectives.
- Deliver engaging content on social media, thereby increase the social and digital metrics across channels such as Facebook, Instagram, YouTube, etc.
- Come up with new age-ideas and digital innovations to drive brand attributes and engagement with clients.
- Run paid media campaigns ensuring ROI for budgets deployed.
- Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
- Collaborate with business, acquisition, analytics team to drive business for the brand
- Manage and track the performance of each media channel for timely internal reporting and review.
- Leverage data, research and insights tools where appropriate to make smarter decisions.

**Key Deliverables and Focus Areas**:

- Brand metrics (reputation, awareness, preference, recall), business deliverables, existing client marketing metrics, customer life cycle management
- Brand Building, Creative and media deployment strategy, driving thought leadership and execution excellence on the segment/products
- Driving innovation, media partnerships, content strategy for the given segment/products

**Qualifications/ Experience/ Technical Skills**:

- 5-8 years of relevant work experience out of which last 3-4 years should be in core marketing
- Experience in brand management, product marketing
- Expert knowledge in media planning across digital and social media
- Demonstrated ability to deliver results that is timely, relevant and effective
- Strong relationship building skills & experience of working in a matrix organization will be considered an advantage

**Education**:

- Bachelor’s/University degree, MBA in marketing/business strategy/communications
- **Job Family Group**:
Marketing
- **Job Family**:
Marketing Generalist
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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