Field Assist

**_Experience_**_ - 5+ Yrs_

**_ Office Location_**_: Gurgaon : 5 Days working_

**_ AVP - Marketing | Gurgaon_**
- We seek an experienced senior professional in Marketing to oversee our operations and implement the marketing strategy and vision. You will lead a team of enthusiastic marketing professionals and direct our marketing efforts towards greater success. Your primary focus_
- will be generating leads and creating brand awareness in the region._

**_
Key Responsibilities:_**:

- Develop and execute a comprehensive marketing strategy to increase FieldAssist brand_
- awareness, drive growth, and improve customer engagement. Drive the development, implementation and distribution of digital marketing campaigns,_
- class content marketing assets like podcasts, blogs, newsletters, whitepapers, success_
- content_
- Drive the vision of how we communicate simply and effectively acroos all channels_
- Oversee marketing campaigns, ABM, trade shows, exhibitions, events and webinars that_
- generate TOFU leads, and drive pipeline growth. Enable sales and business teams with pitch decks and sales enablement collaterals. Generate client marketing traction for Upselling/ Cross-selling/ Adoption support_
- training videos._
- Improve pipeline velocity for MOFU & BOFU leads (C/D/E only) in Funnel through Sales_
- enablement (deck/ research/ ROI calculator/battle cards/reference marketing)_
- Set current and long-term goals for internal teams, freelancers and external partners. Analyse the performance of content and ensure enhancements in the respective initiatives_

**_
Desired skills and experience:_**
- A strong leader with MBA along with at least 3 years of team management experience_
- and excellent communication skills._
- Proven ability to influence and inspire teams as AVP of Marketing or similar roles._
- Demonstrable experience in developing efficient strategies and low-cost plans for all_
- marketing aspects (branding, product communication, sales enablement etc.)._
- Curious about metrics, analytics and execution processes, then you are a good fit._
- Direct or indirect experience with tools like Zoho, GPT 4, Google Adwords, Google_
- Analytics, LinkedIn, PR Newswire, Podcasting tools, Canva, Adobe Illustrator, SEM Rush,_
- etc._
- Understanding of marketing automation tech stack, including concepts like conversion_
- analytics funnel, account-based marketing campaigns, inside sales, etc._
- Energetic self-starter who can work independently and lead a team of performers in a_
- competitive and fast-paced environment._
- Experience working in B2B/ SaaS/ CPG marketing is an added advantage._
- Have a flair for quality, innovation, speed and execution_
- Shows high business alignment, understands business challenges, competitive landscape_
- and implements best practices._

**_
About FieldAssist:_**:

- FieldAssist is a top-tier SaaS platform that specializes in optimizing Route-to-Market_
- strategies and enhancing brand relationships within the CPG partner ecosystem. With over_
- 1,00,000 sales users representing over 600+ CPG brands across 10+ countries in South East_
- Asia, the Middle East, and Africa, we reach 10,000 distributors and 7.5 million retail outlets_
- across GT and MT every day. Our goal is to equip sales teams, managers, distributors, sales_
- heads, and CXOs with an all-in-one platform, enabling them to make informed decisions_
- that drive growth. FieldAssist is a 'Proud Partner to Great Brands,' like Godrej Consumers,_
- Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani_
- Wilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others._

**_
Know Your Leaders:_**
- Paramdeep Singh Anand is the CEO of FieldAssist. At 21 years old, he found success as the_
- founder of a manufacturing business, Param Health Foods in 2014. A few years later, Param_
- decided to ride the next growth wave, moving from his entrepreneurial venture in the FMCG_
- business to the technology industry as the CEO of FieldAssist._
- Divir Tiwari is the Co-founder and Sales Head at FieldAssist. With an entrepreneurial bent of_
- mind, he co-founded FieldAssist post his graduation. His passion and commitment helped in_
- scaling the organization to a level where we see double-digit growth y-o-y. A technology_
- enthusiast by heart, he loves to interact and understand problems that could be possibly solved_
- with technology._

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