PPC Executive

1 week ago

Vadodara Gujarat, India Bestow Full time

**PPC Campaign Management**:

- Create, manage, and optimize PPC campaigns across search engines (Google Ads, Bing) and social media platforms (Facebook, Instagram, LinkedIn).
- Conduct keyword research to identify high-performing keywords for each campaign.
- Set up and maintain ad groups, keyword targeting, and bidding strategies to ensure campaigns are effectively reaching the target audience.

**Ad Copywriting and Design**:

- Develop compelling ad copy that drives click-through rates (CTR) and conversions.
- Collaborate with designers to create engaging display ads, banners, and other creatives for paid campaigns.

**Budget Management**:

- Monitor daily and monthly campaign budgets, ensuring campaigns remain within financial parameters while achieving desired results.
- Optimize bidding strategies to maximize the ROI of paid campaigns.

**Performance Monitoring & Optimization**:

- Track key performance indicators (KPIs) such as CTR, CPC (Cost Per Click), conversion rate, and ROI.
- Analyze performance data regularly to identify trends, opportunities, and areas for improvement.
- Adjust ad copy, keywords, and bidding strategies based on performance analysis.

**A/B Testing**:

- Conduct A/B testing on ad copy, landing pages, and overall campaign structure to determine what works best and improve results.

**Reporting & Analysis**:

- Generate regular reports to provide insights into campaign performance, areas of success, and suggestions for optimization.
- Present data-driven recommendations to senior management or clients based on campaign results.

**Competitor Research**:

- Conduct research on competitors’ PPC strategies, ad copy, and performance to identify opportunities and stay ahead of the competition.

**Landing Page Optimization**:

- Work with web developers or UX teams to ensure that landing pages are optimized for conversions, aligning with the PPC ad messaging.

**Job Types**: Full-time, Permanent, Internship

Pay: ₹18,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Evening shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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