PPC Executive and Advertiser

2 weeks ago

Vadodara Gujarat, India Rajarshi Solutions Full time

**Job Summary**:
As a PPC executive and advertiser, you will be responsible for the end-to-end management of PPC campaigns, from strategy development and execution to optimization and performance analysis. You will play a crucial role in enhancing our clients' online presence and achieving their marketing objectives through effective paid advertising strategies.

**Key Responsibilities**:

- **Campaign Strategy and Management**: Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and other social media channels.
- **Keyword Research and Analysis**: Conduct in-depth keyword research to identify opportunities and optimize campaigns for maximum performance.
- **Ad Creation and Copywriting**: Craft compelling ad copy and creative assets that drive engagement and conversions while adhering to platform guidelines.
- **Budget Allocation and Management**: Monitor and manage campaign budgets to ensure efficient spending and maximum ROI.
- **Performance Monitoring and Reporting**: Track, analyze, and report on campaign performance metrics using tools like Google Analytics, providing actionable insights and recommendations.
- **A/B Testing and Optimization**: Design and execute A/B tests to continuously improve ad copy, landing pages, and bidding strategies.
- **Competitor Analysis**: Conduct competitor research to stay informed on industry trends and identify areas for improvement.
- **Collaboration**: Work closely with the SEO, content, and design teams to ensure cohesive and integrated marketing strategies.
- **Client Communication**: Maintain regular communication with clients to understand their goals, present campaign results, and discuss strategic adjustments.

**Qualifications**:

- Minimum 1 year of experience in PPC advertising and campaign management.
- Proficiency in Google Ads, Bing Ads, Facebook Ads, and other relevant advertising platforms.
- Strong understanding of PPC best practices, tools, and strategies.
- Excellent analytical skills with experience using Google Analytics and other performance tracking tools.
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication skills and experience in client management.
- Certification in Google Ads or other relevant platforms is a plus.

Pay: ₹10,000.00 - ₹30,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift
- Fixed shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Diploma (preferred)

**Experience**:

- total work: 1 year (preferred)
- PPC Executive: 1 year (preferred)

Work Location: In person

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