PPC Executive

1 week ago

Vadodara Gujarat, India AtliQ Full time

**PPC Executive**:
Full-Time Vadodara 3+ Years

**Description**:
We are looking for a PPC (Pay Per Click) Executive to run and manage clients’ PPC campaigns and improve it based on the results to achieve optimum output. In this role, you should be well-versed in principles of search engine marketing (SEM) including social media ads. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
- Must have the knowledge to create and set up all necessary accounts. (e.g. Google Analytics, Google tag manager, Google merchant center, Google ads, Google my business, etc.)
- Participate in forming effective paid search strategies including social media, SEM, local ads, product ads, and display advertising.
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Measure and report performance of all campaigns, and assess against goals
- Write attractive and concise copy for adverts
- Do daily optimization & maintenance of all ads accounts
- Keep abreast of PPC and SEM trends
- Produce reports for management and client (e.g. dashboards)

**Requirements**:

- Proven experience as a PPC Executive or Digital Marketing Specialist
- Experience in data analysis and reporting (google data studio, google analytics)
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google ads, Facebook ads, bing) is preferred
- Working knowledge of tools (e.g. Google Analytics, Google tag manager, Google merchant center, Google ads, Google my business, Facebook ads, Facebook business manager)
- Understanding of HTML and XML is a plus
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus
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