Junior PPC Executive

2 days ago


Vadodara Gujarat, India Parul University Full time

**Digital Marketing**: **Parul University** is seeking a motivated and detail-oriented **Junior PPC Executive** to join our in-house Digital Marketing team. You will assist the Senior PPC Executive with managing and optimizing paid search & display advertising campaigns to support our admission efforts. **Responsibilities**: - Conduct keyword research and compile data to support the development and optimization of PPC campaigns. - Assist with setting up and managing PPC campaigns across different platforms (Google Ads, Meta Ads, LinkedIn Ads, Quora Ads, Bing Ads, etc.). - Monitor campaign performance metrics, identify areas for improvement, and prepare basic reports for the Senior PPC Executive. - Write and test different ad copy variations to improve click-through rates (CTRs). - Conduct research on competitor PPC strategies and identify best practices to tap interested audience. - Stay up-to-date on the latest PPC trends and platform updates. - Assist with managing PPC campaign budgets and ensuring adherence to allocated resources. - Collaborate with the Senior PPC Executive and other team members to ensure smooth campaign execution. **Qualifications**: - Bachelor's degree in Marketing, Advertising, or a related field (preferred). - 1-2 years of experience in paid advertising (PPC) or a related field. - Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting. - Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus. - Excellent analytical and organizational skills. - Strong attention to detail and accuracy. - Ability to work independently and learn new things quickly. - Excellent communication and interpersonal skills. **Benefits**: - Competitive salary as per the industry standards. - Opportunity to gain valuable experience in PPC management under the guidance of a senior professional. - Be part of a growing and innovative education institution. - Learn and develop expertise in education marketing strategies.


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