PPC Executive

6 days ago

Vadodara, India Rajarshi Solutions Full time

**Responsibilities**:
Manage end-to-end PPC campaigns across multiple platforms, such as Google Ads, Bing Ads, and social media advertising.

Conduct keyword research and analysis to identify relevant keywords and create targeted ad campaigns.

Develop compelling and engaging ad copy to maximize click-through rates and conversion rates.

Monitor and optimize campaign performance to achieve client goals, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Conduct A/B testing of ad creatives, landing pages, and bidding strategies to improve campaign performance.

Continuously monitor industry trends, competitor activities, and emerging PPC practices to stay updated and implement best practices.

Collaborate with the digital marketing team to align PPC campaigns with overall marketing strategies and objectives.

Provide regular reports and analysis on campaign performance, key metrics, and insights to clients and internal stakeholders.

Identify areas of improvement and make strategic recommendations to enhance campaign performance and achieve client goals.

Stay up-to-date with PPC industry trends, platforms, and tools, and proactively share knowledge and insights with the team.

**Requirements**:
Minimum 6 months to 1 year of experience working as a PPC executive or in a similar role

Strong understanding of PPC concepts, strategies, and best practices.

Experience managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms

Proficiency in keyword research and analysis tools, bid management platforms, and analytics tools

Familiarity with A/B testing methodologies and conversion rate optimization (CRO) techniques.

Excellent analytical skills and the ability to interpret data to drive campaign optimization.

Strong attention to detail and the ability to multitask and manage multiple campaigns simultaneously.

Good communication skills, both written and verbal, with the ability to present campaign performance reports and insights effectively

Strong problem-solving skills and the ability to think strategically.

Google Ads certifications or other relevant certifications would be a plus.

**Salary**: ₹11,000.00 - ₹30,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift
- Fixed shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Diploma (preferred)

**Experience**:

- total work: 2 years (preferred)
- PPC Executive: 1 year (preferred)

**Speak with the employer**
+91 7984253395

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