PPC Executive

16 hours ago


Ahmadabad Gujarat, India Webential Technologies Full time

Perform daily account management and pay per click accounts on Google AdWords, Facebook & Linkedin for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provide recommendations and execute strategies for keyword opportunities.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines.
- Keep up to date with the latest industry trends.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Writing engaging ad copy for adverts and graphical ad templates.
- The PPC Executive reports to the PPC Team Leader.

**Skills Required**:

- Great command on English Language(Speaking & Writing)
- 1 - 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC) (preferably client-side).
- Should have good knowledge in providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- Proven track record in driving successful PPC and paid search campaigns (Google, Facebook & Linkedin)
- Must have Google Adwords certification.
- Must be proficient in account management skills.


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