PPC - Media Executive

Position Overview We at Guru99.com are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC Executive—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you'll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers. PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts. Key Responsibilities - Strategically plan and manage paid advertising campaigns across Facebook and Instagram. - Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales. - Promote affiliate offers using paid social media while ensuring compliance with platform and network policies. - Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations - Collaborate with creatives to develop high-performance ads (copy + visuals). - Perform ongoing A/B testing of creatives, audiences, and bidding strategies. - Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics. - Provide weekly and monthly performance reports with insights and optimizations. - Stay current on Meta algorithm updates, policy changes, and best practices. - Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities - Audience & Targeting Strategy - Research and analyze target audiences using demographic, psychographic, and behavioral data - Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies - Develop audience segmentation strategies to maximize campaign reach and engagement Required Skills & Qualifications - 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads. - Strong portfolio showing successful lead-gen or affiliate marketing campaigns. - Deep understanding of campaign structures, pixel tracking, and conversion optimization. - Strong data skills and proficiency in analytics tools. - Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager. - Ability to work independently in a fast-paced, remote environment. Preferred Qualifications - Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank). - Meta Blueprint Certification (Media Buying Professional or equivalent). ●Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus. What We Offer - Competitive salary + performance-based bonuses. - Flexible, remote-first work culture. - A chance to work with a top-ranking educational platform. - ️Growth opportunities in digital marketing and affiliate monetization. How to Apply To apply for the PPC - Media Executive role (Paid Social Media Specialist/Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com