PPC Executive

1 week ago

Waghodia Road Vadodara Gujarat, India PARUL UNIVERSITY Full time

Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Write compelling ad copy and optimize landing pages for better Quality Score and conversions.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS).
- Conduct A/B testing on ads and landing pages to improve performance.
- Manage campaign budgets and ensure spend is within allocated limits.
- Perform regular competitor analysis and stay updated with industry trends.
- Prepare detailed reports on campaign performance and provide actionable insights.
- Collaborate with the design and content team for ad creatives and landing pages.
- Ensure tracking is properly set up through Google Analytics, conversion pixels, and UTM parameters.

**Qualifications**:

- Experience with PPC platforms such as Google Ads and Bing Ads
- Skills in Keyword Research and Campaign Optimization
- Analytical skills for Performance Analysis and Reporting
- Ability to Create and A/B Test Ad Copies
- Proficiency in Budget Management and Bid Strategy
- Excellent communication and teamwork skills
- Bachelor's degree in Marketing, Business, or a related field
- Knowledge of SEO principles and experience in digital marketing is a plus
- Proficiency in Google Tag Manager (GTM) for advanced tracking and campaign optimization.

Pay: ₹200,000.00 - ₹800,000.00 per year

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift
- Rotational shift

Work Location: In person

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