
PPC Executive
1 week ago
**Responsibilities**:
- Develop and implement PPC strategies and campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels.
- Conduct keyword research and analysis to identify relevant keywords and opportunities for campaign optimization.
- Create compelling ad copy and engaging landing pages to maximize click-through rates (CTR) and conversion rates.
- Monitor and analyze campaign performance metrics, including impressions, click-through rates, conversion rates, and return on ad spend (ROAS).
- Regularly optimize campaigns by adjusting bidding strategies, refining targeting parameters, and testing ad variations.
- Conduct A/B testing experiments to optimize ad performance, landing page conversions, and overall campaign effectiveness.
- Stay updated with industry trends, best practices, and emerging PPC advertising platforms to ensure the company remains at the forefront of PPC strategies.
- Collaborate with the content team to align PPC campaigns with content marketing initiatives.
- Generate comprehensive reports on campaign performance, highlighting key metrics and providing actionable insights to clients and internal stakeholders.
- Communicate with clients to understand their goals, provide campaign updates, and address any questions or concerns.
**Requirements**:
- Bachelor's degree in marketing, advertising, business, or a related field.
- Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms.
- Strong knowledge of keyword research tools, bid management systems, and analytics platforms.
- Proficient in using Google Analytics to track and analyze campaign performance.
- Familiarity with A/B testing methodologies and tools.
- Excellent analytical skills and the ability to interpret data and draw actionable insights.
- Exceptional attention to detail and the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
- Ability to work both independently and collaboratively within a team environment.
- Google Ads certification and additional certifications in PPC advertising platforms are preferred.
**Salary**: ₹10,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
**Speak with the employer**
+91 7984253395
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