PPC Executive

2 weeks ago

Ahmedabad Gujarat, India VT Netzwelt Full time

**Career Level**: IC1-IC2
**Department**: Digital Marketing
**Location**: Ahmedabad
**Experience**: 2+ years

**Position Summary**:
We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team.
to drive traffic, increase brand awareness, and achieve conversion goals.
This role requires a strong analytical mindset, creativity, and a passion for digital marketing.

**Key Responsibilities**:

- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Conduct keyword research and selection to optimize campaigns for maximum ROI.
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- Create compelling ad copy and landing pages that drive conversions.
- Manage budgets and bids to ensure efficient allocation of resources.
- Stay up-to-date with industry trends and best practices in PPC and digital marketing.
- Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies.
- In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion.
- In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion.
- Prepare and present regular performance reports and insights to stakeholders.

**Personal Attributes**:

- Strong analytical and problem-solving skills.
- Excellent attention to detail and organizational abilities.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for digital marketing.
- Strong communication skills, both written and verbal.
- Results-oriented with a focus on achieving targets.

**Education and Qualification**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns (1-2 years preferred).
- Familiarity with Google Ads, Bing Ads, and Meta advertising platforms.
- Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola).
- Google Ads certification is a plus.

Join our team and be part of creating impactful campaigns that make a difference for our clients.
If you’re a creative thinker with a passion for words and a drive to succeed, we’d love to hear from you

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