PPC Executive

7 hours ago

Ahmedabad Gujarat, India i2TECHSLABS PVT LTD Full time

Organization is leading Manufacturing of Folding Carton, Printing and Packaging Industry Located at Moraiya, Ahmedabad.

Required Education: MBA - Fresher or Any Graduate with min 1 to 3 Years Experience in PPC Executive Experience in Printing and Packaging Industry.

**Responsibilities**:

- Develop and implement PPC strategies to drive targeted traffic and conversions for our printing and packaging products/services.
- Manage day-to-day PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns for maximum performance.
- Write compelling ad copy and create visually appealing ad creatives to attract potential customers.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI and achieve KPIs.
- Conduct A/B testing of ad copy, landing pages, and other campaign elements to optimize performance.
- Stay updated with industry trends and best practices in PPC advertising to ensure our campaigns remain competitive and effective.
- Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and strategies.
- Generate regular reports on campaign performance, budget utilization, and other relevant metrics for management review.
- Work closely with other departments such as sales, design, and product development to ensure PPC efforts are aligned with business goals and objectives.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in managing PPC campaigns, preferably in the printing and packaging industry or a related field.
- In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and concisely.
- Proficiency in Microsoft Excel or other data analysis tools for reporting and analysis.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for digital marketing and staying updated with industry trends and best practices.
- Google Ads certification or other relevant certifications would be a plus.
- Ability to work independently as well as collaboratively in a team environment.

**Salary**: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Master's (preferred)

**Experience**:

- PPC Executive in Printing & Packaging Ind.: 2 years (preferred)
- MBA Fresher can Apply: 1 year (preferred)

Work Location: In person

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