PPC Executive

14 hours ago

Ahmedabad Gujarat, India Unlimited WP Pvt. Ltd. Full time

**Company Name**: UnlimitedWP Pvt. Ltd.

**Company Benefits**:
Health Benefit Plan
8 flexible working hours
40 leaves/year
Leave encashment
5 Days Working
Quarterly Bonus
Yearly Outing

**Responsibilities**:

- **Campaign Management**:

- Develop and execute PPC campaigns across multiple platforms, including Google Ads, Facebook Ads, and other relevant channels.
- Create compelling ad copy, headlines, and visuals to maximize click-through rates (CTR) and conversions.
- Monitor campaign performance and adjust bidding strategies, targeting options, and ad creative to optimize for key performance indicators (KPIs).
- **Keyword Research and Selection**:

- Conduct thorough keyword research to identify relevant keywords with high search volume and low competition.
- Expand keyword lists and refine match types to improve campaign targeting and reach.
- **Ad Copywriting and Creative Development**:

- Write engaging ad copy and create visually appealing ad creatives that resonate with target audiences.
- Test different ad variations to identify top-performing ad elements and optimize for conversion.
- **Bid Management**:

- Monitor bidding strategies and adjust bid levels to maximize ad visibility while maintaining target return on ad spend (ROAS) or cost per acquisition (CPA) goals.
- Utilize automated bidding strategies and bid adjustments to optimize campaign performance.
- **Audience Targeting and Segmentation**:

- Define target audiences based on demographic, geographic, and behavioral characteristics.
- Create audience segments and tailor ad messaging to specific audience groups for improved relevance and engagement.
- **Campaign Reporting and Analysis**:

- Generate regular performance reports and analyze key metrics such as click-through rate, conversion rate, and cost per conversion.
- Identify trends, opportunities, and areas for optimization to improve campaign performance.
- **Budget Management**:

- Manage campaign budgets effectively to maximize return on investment (ROI) and ensure spending stays within allocated budgets.
- Monitor spending patterns and adjust budget allocations based on campaign performance and objectives.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, or a related field.
- Minimum of 2 years of experience in managing PPC campaigns, with a focus on Google Ads and Facebook Ads.
- Proficiency in PPC platforms such as Google Ads, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to craft compelling ad copy.
- Detail-oriented with a focus on performance optimization and continuous improvement.
- Google Ads certification and Facebook Blueprint certification is a plus.

**Unlimited WP 4 Product's:

- **

**Salary**: Up to ₹600,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus

**Experience**:

- Google Ads: 2 years (preferred)
- Facebook Ads: 1 year (preferred)

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