PPC Executive

2 weeks ago

Makarba Ahmedabad Gujarat, India NFlow Technologies Full time

_**Job Summary**:_

We are seeking an expereinced PPC Executive to manage end to end PPC activities for our clients. With expertise in PPC marketing, strategy, and A/B testing, you will play a key role in driving better conversion rates and higher ROI for our clients' businesses and brands. You should possess strong communication and interpersonal skills, along with a passion for delivering high-quality work.
- **Key Responsibilities**:_
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities.
- Develop comprehensive keyword lists tailored to business objectives and target audiences.
- Monitor and optimize keyword bidding, daily and monthly budgeting, clicks, quality score, and other critical campaign metrics.
- Design compelling ad creatives to attract target buyers.
- Recommend and implement effective strategies for keyword selection, campaign structuring, targeting, and display networks based on client objectives.
- Lead and mentor the PPC team, ensuring timely project execution and achievement of client goals.
- Generate and analyze weekly and monthly performance reports to identify areas for improvement.
- Measure and optimize crucial metrics such as click-through rate (CTR), cost per conversion (CPC), cost per click (CPC), and return on ad spend (ROAS).
- Manage day-to-day responsibilities associated with Google Ads, Bing, and other search platforms for multiple clients.
- **Requirements**:_
- Proven experience in creating and managing PPC campaigns across various digital channels.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Expertise in producing detailed campaign analysis and reports.
- Ability to monitor existing campaigns and recommend strategies for optimization.
- Excellent presentation skills to communicate data and campaign results effectively to various stakeholders.
- Ability to analyze, monitor, and report on ROI for all PPC campaigns.
- Strong understanding of competitors' PPC strategies and keywords being targeted.
- Ability to manage and optimize budgets to ensure efficient allocation of spend.
- Stay current with the latest trends and technological developments in the digital marketing industry.
- Excellent client communication and project management skills.

**Job Types**: Full-time, Permanent

Pay: From ₹25,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability

Supplemental Pay:

- Overtime pay
- Yearly bonus

**Experience**:

- PPC Campaign Management: 2 years (required)

**Language**:

- English (required)

Work Location: In person

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