Performance Marketer

1 week ago

Kadavanthara Kochi Kerala, India 3Plus Games Pvt Ltd Full time

**Campaign Management**: Plan, execute, and optimize user acquisition campaigns across various channels (social media, SEM, display) for both new and existing games.
- **Performance Analysis**: Analyze key performance metrics such as Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV) to inform strategic decisions.
- **Creative Development**: Lead the ad creative cycle by analyzing performance data, optimizing existing creatives, and planning future designs.
- **Collaboration**: Work closely with internal teams (Game Development, LiveOps, Community Management) and external partners to ensure cohesive marketing strategies.
- **Market Insights**: Stay updated on industry trends and competitive landscapes to drive innovation in marketing strategies.

Essential Requirements
- **Experience**: 3+ years in performance marketing within the mobile gaming sector.
- **Technical Skills**: Proficiency in using marketing tools such as Google Ads, Facebook Business Manager, and Mobile Measurement Partners (MMPs) like Adjust.
- **Analytical Skills**: Strong ability to analyze complex data sets and derive actionable insights.
- **Communication**: Excellent verbal and written communication skills in English.
- **Education**: Bachelor’s degree in Marketing, Business, Statistics, or a related field.

Preferred Qualifications
- Experience with in-app advertising monetization strategies and App Store Optimization (ASO).
- Proven track record of successful campaign management with a focus on ROI.
- Passion for mobile games and familiarity with gaming audiences.

Pay: ₹10,690.35 - ₹30,741.53 per month

**Benefits**:

- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift

**Experience**:

- total work: 3 years (required)

Work Location: In person

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