Performance Marketer

6 days ago

Kalamassery Kochi Kerala, India Thrive Marketings Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Thrive Marketing

At Thrive Marketing, we're a results-driven digital marketing agency focused on helping businesses scale through data-backed strategies and creative execution. We specialize in performance marketing, paid media, SEO, and content creation. We're currently seeking a Performance Marketer / Google Ads Specialist to join our growing team and take charge of paid advertising campaigns that deliver measurable ROI.

Job Description

As a Performance Marketer / Google Ads Specialist, you'll be responsible for planning, launching, managing, and optimizing paid media campaigns — primarily on Google Ads, with potential cross-channel campaigns on Meta, LinkedIn, and YouTube. You'll work closely with our strategy and analytics teams to ensure every dollar spent drives maximum impact.

Key Responsibilities

  • Plan, execute, and manage Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max).
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
  • Optimize campaigns for CTR, conversions, ROAS, and CPA goals.
  • Analyze and interpret campaign data using Google Analytics, Tag Manager, and Data Studio.
  • Create detailed performance reports and present actionable insights to clients and internal teams.
  • Stay current with Google Ads updates, algorithm changes, and digital advertising best practices.
  • Collaborate with design and content teams to develop effective ad creatives and landing pages.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • 2+ years of experience managing paid campaigns on Google Ads (agency experience preferred).
  • Proven track record of achieving strong ROAS and lead generation results.
  • Certification in Google Ads (Search, Display, or Measurement) is a strong plus.
  • Proficiency with Google Analytics, Tag Manager, and Data Studio.
  • Experience with Meta Ads Manager, LinkedIn Ads, or other PPC platforms (a plus).
  • Strong analytical mindset and attention to detail.
  • Excellent communication and reporting skills.

What We Offer

  • Competitive salary and performance-based bonuses.
  • Collaborative, data-driven, and creative team environment.
  • Professional development and certification support.
  • Opportunity to work with exciting brands across multiple industries.

Job Types: Full-time, Permanent

Pay: ₹15, ₹35,000.00 per month

Work Location: In person

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