Digital Marketing Executive

18 hours ago

Kadavanthara Kochi Kerala, India RTRO Digital Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Summary

The Digital Marketing Executive is the key person in charge of executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. If you're looking to embark on a digital marketing career and want to find out what it entails, please join with us.

Roles and Responsibilities

  • Developing and implementing digital marketing strategies that align with overall business goals and objectives.
  • Managing and optimizing all digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
  • Conducting research and analysing data to identify trends, insights, and opportunities for improvement.
  • Creating and managing digital marketing budgets, tracking ROI and KPIs, and presenting performance reports to senior management.
  • Staying up-to-date with the latest digital marketing trends and best practices, and integrating them into the company's marketing strategies.
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media platforms.
  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update the website.
  • Collaborate with designers to improve user experience.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date.
  • Conducting competitor analysis and market research to identify areas of opportunity and potential threats to the business.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.

Preferred Skills

  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

Job Types: Full-time, Permanent

Pay: ₹12, ₹20,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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