Performance Marketer

1 week ago

Goregaon Mumbai Maharashtra, India GM Infotech Full time

**Campaign Management**: Plan, launch, manage, and scale paid ad campaigns on platforms such as Meta Ads, Google Ads,YouTube, and others.
- **Strategy Development**: Build full-funnel media strategies tailored to D2C businesses, from awareness to conversion and retention.
- **Data Analysis & Optimization**: Monitor key performance metrics (CPA, ROAS, CTR, etc.) and make real-time optimizations to improve performance.
- **A/B Testing**: Run and analyze A/B tests for creatives, copy, audiences, and landing pages to enhance campaign effectiveness.
- **Reporting**: Create performance reports and insights dashboards for internal and client-facing presentations.
- **Collaboration**: Coordinate with creative teams to guide ad creatives and landing page strategy based on performance data.
- **Client Communication**: Be the point of contact for clients on all things related to paid media performance, sharing insights, recommendations, and results.
- **Budget Management**: Efficiently manage ad spend across multiple accounts and ensure maximum ROI.

**Requirements**:

- 2+ years of hands-on experience in performance marketing, ideally for D2C brands or in a fast-paced agency setting.
- Proven success running paid campaigns across Meta, Google and other major ad platforms.
- Strong understanding of media buying, customer acquisition funnels, and D2C growth strategies.
- Excellent analytical skills; ability to extract insights from data and act on them quickly.
- Familiarity with tools like Google Analytics, Shopify and third-party analytics platforms.
- Strong communication skills - both written and verbal - and client-facing experience.

Pay: ₹11,314.48 - ₹61,586.67 per month

Schedule:

- Day shift

Work Location: In person

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