Performance Marketer

1 week ago

Mumbai Maharashtra, India Digitea Full time

**Position Title: Performance Marketer**
**Salary: 35,000INR to 45,000INR**
**Location**:Malad, Mumbai
**Type**:Full-Time

**Key Responsibilities:Campaign Management**:

- Design, launch, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Monitor campaign performance metrics such as CTR, CPA, and ROI, making real-time adjustments as needed.

**Strategy & Optimization**:

- Conduct audience segmentation and identify growth opportunities.
- Implement A/B tests for ad copies, creatives, and landing pages to optimize performance and increase conversion rates.

**Data Analysis & Reporting**:

- Analyze campaign data to generate actionable insights.
- Prepare detailed reports to communicate results and provide recommendations for improvement.

**Collaboration**:

- Work closely with the creative team to ensure ad content is engaging and aligned with the brand.
- Partner with the product, content, and analytics teams to develop strategies that align with company goals.

**Innovation & Growth**:

- Stay updated with the latest trends and technologies in digital marketing and integrate them into campaigns.
- Explore and test new advertising platforms and tools for scalability and growth opportunities.

**Requirements:Education & Experience**:

- 2-3 years of experience in performance marketing or digital advertising.
- Proven experience managing campaigns on Google Ads, Facebook Ads Manager, and similar platforms.

**Skills & Attributes**:

- Proficiency in analytics tools like Google Analytics, Excel, or Data Studio.
- Strong understanding of PPC strategies, retargeting, and conversion tracking.
- Excellent problem-solving skills and a results-oriented mindset.
- Ability to work collaboratively in a team and manage multiple campaigns simultaneously.

**Bonus Skills**:

- Familiar with good creatives to help the production team in ideation.
- Knowledge of marketing automation tools.

**What We Offer**:

- A fast-paced and collaborative work environment.
- Opportunities to work on impactful projects with diverse audiences.
- Access to mentorship, training, and career growth resources.
- Competitive salary and benefits package.

**Note**: Applications without campaign performance examples or case studies will not be considered.

Pay: ₹420,000.00 - ₹540,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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