Performance Marketing

About Drip Capital: Empowering SMEs in Global Trade At Drip Capital, we’re redefi ning the future of cross-border trade fi nancing for small and medium-sized enterprises (SMEs).

With the global SME trade market valued at a staggering $5 trillion, we’re on a mission to empower businesses in developing markets with the capital to scale internationally. No more red tape. No more slow, outdated processes. By harnessing cutting-edge technology, we make accessing trade fi nancing fast, seamless, and hassle-free. Our goal is simple: to break down barriers, simplify the process, and fuel your international growth. With headquarters in Palo Alto, California, and offi ces in India and Mexico, Drip Capital is perfectly positioned to serve the rapidly growing needs of SMEs across emerging markets.

Backed by top investors including Accel, Peak XV, Wing VC, Sequoia India, Y Combinator, GMO, SMBC Japan, Barclays, and IFC, we’re driving the future of trade finance. With over $7 billion facilitated across more than 10,000 buyers and sellers in the past seven years, Drip is creating new pathways to global business growth.

Role Overview
We are looking for a dynamic and results-driven Performance Marketing Specialist to join our team and contribute to the growth of our US business. This role will focus on driving brand awareness and increasing inbound lead acquisition through highly effective digital campaigns. A strong bias for action, combined with experience in the US B2B market, is essential for success.

Key Responsibilities
- Develop, implement, and manage high-performing digital campaigns across multiple channels.
- Continuously optimize campaigns through data-driven insights and quantitative analysis to maximize ROI.
- Identify performance bottlenecks and issues using analytics platforms to ensure campaigns meet objectives.
- Set clear KPIs and targets, utilizing dashboards to track performance and drive ongoing optimization.
- Collaborate with the broader marketing team and cross-functional departments to experiment with new strategies and innovative approaches.
- Leverage A/B testing, conversion rate optimization (CRO), and other performance-enhancing techniques to improve ad effectiveness.
- Enhance ROI and reduce cost per acquisition (CPA) across all marketing channels.
- Allocate and manage marketing budgets effectively to achieve business goals in a resource-effi cient manner.

What We’re Looking For
**Experience**:

- 8-10 years of proven experience in Performance Marketing, ideally in the B2B space.
- Hands-on experience running campaigns in the US market.
- Profi ciency in running and optimizing paid campaigns across platforms like Google, LinkedIn, and Facebook.
- Strong experience with B2B LinkedIn Ads, marketing automation tools like HubSpot and integration tools like Zapier.
- Good knowledge of Google Analytics and Google Data Studio for performance tracking and optimization.
- Previous experience in the fi nancial services sector is a bonus.
- Bachelor's or Master's degree in Engineering or related fi elds from a reputed institution.

**Skills**:

- Strong analytical mindset with a focus on using data-driven insights to optimize marketing strategies and improve campaign results.
- Excellent interpersonal and collaboration skills, with the ability to build relationships and work cross-functionally.
- Ability to thrive in a fast-paced, ever-evolving environment while proactively anticipating future needs and delivering results.
- Strong ownership mindset, with a focus on execution and achieving set goals through planning and action.
- Entrepreneurial spirit with a commitment to building a strong team culture and driving company growth.
- Open-minded, humble, and willing to receive feedback and collaborate to achieve the best outcomes.

Preferred Experience:

- Previous experience in a startup environment or at an agency is highly preferred