Performance Marketing Manager

We're Hiring: Performance Marketing Manager

Mumbai | Onsite | Full-time

Illustrake is on the hunt for a strategic, client-focused, and results-driven Performance Marketing Manager to spearhead paid media efforts for our fast-growing D2C clients. This role blends deep performance marketing expertise with sharp account management skills owning everything from media strategy to execution, optimization, reporting, and client satisfaction.

As the primary point of contact for your accounts, you'll be responsible for turning growth objectives into actionable roadmaps and delivering results across Meta, Google, YouTube, Programmatic, and other digital platforms. You'll collaborate closely with creative, analytics, and web teams to ensure holistic growth strategies and seamless campaign execution.

Key Responsibilities

1. Strategy & Growth Planning

• Develop and execute full-funnel paid marketing strategies across platforms like Meta, Google Ads, YouTube, marketplaces, and affiliates.
• Partner with clients and internal leadership to define performance roadmaps, CAC goals, ROAS benchmarks, and scale plans.
• Identify new opportunities for client growth through budget optimization, funnel improvements, and market trends.

2. Campaign & Account Management

• Lead the end-to-end execution of campaigns: from planning and audience segmentation to daily optimizations and performance tracking.
• Own campaign structures, budgets, bid strategies, landing page funnels, and conversion tracking.
• Analyze and adapt campaign performance with ongoing A/B testing across creatives, copy, placements, and objectives.

3. Client Communication & Relationship Building

• Serve as the primary POC for your set of D2C clients, owning weekly calls, performance reviews, and reporting conversations.
• Present insights, performance dashboards, and testing plans clearly and confidently to senior client stakeholders.
• Maintain high levels of client satisfaction through transparency, education, and proactive problem-solving.

4. Martech & Analytics Enablement

• Work with the team to implement and maintain GTM, GA4, Meta CAPI, server-side tagging, and conversion APIs.
• Use tools like Looker Studio, Meta Ads Manager, and Google Analytics to build clean dashboards and performance reports.
• Contribute to attribution setup, cohort tracking, and blended ROAS reporting.

5. Internal Collaboration & Upskilling

• Collaborate with cross-functional teams, SEO, creatives, devops, content, to drive aligned campaign goals.
• Share learnings, success playbooks, and optimization strategies to help grow internal knowledge and performance maturity.
• Mentor junior performance executives as needed, ensuring process excellence and campaign hygiene.

Required Skills & Qualifications

• 4–8 years of hands-on performance marketing experience in D2C, eCommerce, or growth-led agency environments.
• Proven success managing paid campaigns across Meta, Google Ads, YouTube, and affiliate networks.
• Strong analytical mindset with the ability to translate data into insights and actionable plans.
• Comfort with reporting tools, UTM tracking, attribution models, and creative testing frameworks.
• Excellent client communication and presentation skills.
• Experience working in or with performance marketing agencies or digital consulting teams.

Why Join Illustrake?

At Illustrake, we don't just run ads, we build performance machines for D2C brands. Our work combines creative strategy, rigorous experimentation, and full-funnel optimization to drive meaningful business results.

Join us if you're ready to:

• Lead growth conversations directly with brand owners.
• Work across 10+ high-growth D2C categories.
• Be part of a nimble, collaborative team that values ownership, innovation, and scale.

Sound like you?

Apply to this post directly from LinkedIn OR Send your resume & relevant work to

Let's scale brands together

#Hiring #PerformanceMarketing #D2CMarketing #MetaAds #GoogleAds #GrowthMarketing #MumbaiJobs #MarketingJobs #Illustrake #ROAS #CRO

Job Type: Full-time

Pay: ₹480, ₹820,000.00 per year

Work Location: In person