Performance Marketing

3 days ago

Powai Mumbai Maharashtra, India Baclinc Full time

Baclinc is a comprehensive Digital Marketing Company specializing in assisting businesses in achieving success through SMM and SEO. Our company fosters a culture of excellence, providing an environment where you can not only enhance your design skills but also gain invaluable hands-on experience collaborating with renowned brands.

**Your Responsibilities**:

- Develop and execute performance marketing strategies to achieve business objectives, including but not limited to lead generation, user acquisition, and revenue growth.
- Deriving marketing projections based on the campaign and audience research.
- Manage end-to-end campaign execution across channels such as Google Ads, Facebook Ads, LinkedIn Ads, display advertising, affiliate marketing, and other relevant platforms.
- Conduct keyword research, audience targeting, and ad copy optimization to maximize campaign performance and ROI.
- Monitor campaign performance metrics, analyze data, and identify actionable insights to continuously improve campaign effectiveness and efficiency.
- Collaborate with cross-functional teams including creative, product, and analytics to develop integrated marketing initiatives and ensure alignment with overall marketing goals.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

**Applicant Preferences**
- Must be a graduate
- 1 year experience in performance marketing or related role
- Proficiency in digital marketing platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Excellent communication and collaboration skills with the ability to work effectively in a team environment.
- Proven track record of managing successful performance marketing campaigns and achieving measurable results.
- Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools is a plus.

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Powai, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you currently working anywhere? If Yes, what is the notice period duration?
- Current CTC
- Expected CTC
- Mention your relevant years of experience
- Are you comfortable with working hours 10:30 am to 7 pm (Mon - Sat) ?

Work Location: In person

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