Performance Marketer
1 week ago
About the role
Own paid growth across Google/Meta/YouTube (and scale to ASA/UAC). Drive installs, high-intent leads, and center walk-ins.
Responsibilities
- Plan and run full-funnel campaigns (prospecting → retargeting) for installs & leads.
- Creative testing engine: briefs, hooks, variations, landing pages.
- Budget pacing, bid strategies, LTV-aware optimization, CAC control.
- Attribution & analytics: GA4, GTM, MMP (AppsFlyer/Adjust), cohort views.
- Playbook for hyperlocal (Goregaon/Borivali/Malad/Kandivali) + exam windows.
- Weekly dashboards and insights for founders/ops.
Must-haves
- 2–4 years in performance marketing (mobile/app preferred).
- Hands-on in Google Ads (Search/Performance Max/YouTube), Meta, GA4/GTM.
- Can structure campaigns, choose bidding, and debug tracking independently.
- Strong copy + basic creative direction; comfortable with spreadsheets.
Good-to-have
- ASA/UAC, Looker Studio, basic SQL, landing page CRO (Hotjar, A/B tools).
- EdTech or local-services growth experience.
Targets / KPIs
- CPI/CPL within targets, LTV:CAC ≥ 3:1 for scaled cohorts, install → signup %, lead → enrolment %, ROAS for fee-based campaigns.
How to apply
Send CV + portfolio (results screenshots)
Job Types: Full-time, Part-time, Permanent, Fresher
Pay: ₹15, ₹45,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Teaching: 1 year (Preferred)
- Making lesson plans: 1 year (Preferred)
- total work: 1 year (Preferred)
Language:
- English (Preferred)
Work Location: In person
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