Growth Associate

**About The Team** Excited about driving 10X to 100X growth? If yes, then you could be the next Marketing executive of our team. We are the Acquisition & Activation team of Meesho’s Growth unit. We strive to attract and retain new users to Meesho. We pay special attention to our downloads and activations (placing 1st order) on Meesho, because these indicate the success of our solutions. As a team, we claim the bragging rights for that. We also have a key role in maintaining Meesho’s high position on the Google India Play Store. We are a group of specialists and generalists who work collaboratively with Product, Analytics, Creative, and Tech teams. Our shared objective is to drive structured growth for Meesho through paid and organic channels. We also focus on converting users through on-app and off-app measures. **About The Role** As a Growth Associate, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll help the team with faster execution and identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics, and Tech. **What you will do**: - Drive exponential user growth for Meesho - Drive new user acquisition for Meesho by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook, and other digital media platforms. - Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions. - Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights - Work with channel managers while liaising across functions - Creative, Product, Analytics and Tech - Experiment and scale new and emerging marketing opportunities, channels, and user cohorts - Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities **What you will need**: - Bachelor's degree in any discipline is required - 1 year of experience in Growth and performance marketing experience with a high-growth startup. - Structured problem-solving with good communication skills. - Data-driven with good Excel skills. - Exposure to FB Installs and UAC/App marketing campaigns will be a plus. - Ability to collaborate with internal and external stakeholders (within the company) - Enthusiastic about learning new skills and solving challenging problems **About us** Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. **Our Mission** Democratising internet commerce for everyone - Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company. **Culture and Total Rewards** Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die”, Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness