Performance Marketing Associate

2 days ago

Mumbai Maharashtra, India RAS BEAUTY PVT LTD Full time

Position Summary:
As the Performance Marketing Associate, you are charged with crafting and executing innovative marketing strategies that drive revenue through performance ads. This role demands a creative visionary who coordinates seamlessly with creative teams to ensure that all advertising content is compelling and strategically aligned with our brand’s high standards on Meta, Google, and other channels.

Key Responsibilities:
Develop and execute cutting-edge performance marketing strategies to maximize revenue across digital advertising platforms.

Collaborate with creative teams to ensure content excellence and brand consistency across all campaigns.

Optimize ad spend and analyze performance data to continually enhance campaign effectiveness and ROI.

Stay ahead of digital marketing trends and adapt strategies to maintain competitive advantage in the luxury beauty market.

Manage campaign budgets and forecasts, ensuring optimal allocation of resources for maximum impact.

Qualifications:
Bachelor’s degree in Marketing, Digital Media, or a similar field.

At least 1 year of experience in high-level performance marketing roles, with a focus on digital channels (D2C preferred)

Deep understanding of ad targeting, bidding strategies, and conversion optimization, Self executed budgeted and managed budgets over 15-50 Lakhs per month

Creativity and strategic thinking, with an ability to execute campaigns that resonate with target audiences.

Strong analytical skills and data-driven mindset.

**Job Types**: Full-time, Permanent

Pay: ₹200,000.00 - ₹500,000.00 per year

Work Location: In person

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