Performance Marketing associate

3 weeks ago

Mumbai, India LeapUp Edutech Full time

Job Description: Performance Marketing Associate

Location:
Mumbai

Company:
Leapup Edutech Pvt Ltd

Employment Type:
Full-Time

About Leapup:

Leapup Edutech Pvt Ltd is a dynamic and growing organization dedicated to empowering learners with practical knowledge and skills. Our goal is to make high-quality education accessible to everyone. Join us in our journey to revolutionize learning experiences and drive growth

Role Overview:

We are seeking a highly skilled and analytical
Performance Marketing Associate
to join our team. This role requires a strategic thinker with hands-on expertise in digital advertising, analytics, automation, and campaign optimization. The ideal candidate will be responsible for driving brand awareness, increasing website traffic, and maximizing conversions across multiple digital platforms.

Key Responsibilities:

·      Develop and implement effective digital marketing strategies to drive brand awareness, website traffic, and conversions.

·      Build, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms.

·      Conduct in-depth campaign performance analysis using quantitative and qualitative insights; continuously refine strategies based on data.

·      Set up and manage
Meta Pixel
and
Google Tag Manager
, leveraging data for continuous campaign improvements.

·      Set up and manage APIs for marketing process automation.

·      Monitor website analytics and generate performance reports to evaluate the effectiveness of digital campaigns.

·      Develop reporting and visualization dashboards to communicate key metrics (demand funnel, ROI, campaign impact, KPIs, etc.) to stakeholders.

·      Collaborate with creative teams to develop, test, and implement innovative campaign strategies and engaging content.

·      Drive measurable improvements in ROI and reduce cost per acquisition (CPA) across all digital channels.

Qualifications and Skills:

·      Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

·      Proven experience (1 year to 3 years) in digital marketing and performance marketing.

·      Strong knowledge of
Google Ads, Meta Ads Manager, SEO/SEM, Google Analytics, Tag Manager, and CRM tools
.

·      Experience with
API integrations and marketing automation tools
.

·      Excellent analytical skills with proficiency in data-driven decision-making.

·      Hands-on experience in creating dashboards and performance reports.

·      Strong communication, collaboration, and project management skills.

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