Performance Marketing Associate

2 days ago

Mumbai Maharashtra, India Yubi Full time

**Job Information**:
Company

**Yubi**

Date Opened

**12/24/2024**

Job Type

**Full time**

Work Experience

**1-3 years**

Industry

**Financial Services**

City

**Mumbai**

State/Province

**Maharashtra**

Country

**India**

Zip/Postal Code

**400056**

**About Us**:
Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

**Performance Marketing Associate JD For Aspero**

**Job Title**: Performance Marketing Associate

**Location**: Bangalore/ Mumbai
**Availability**: Immediate joiners preferred

**Key Responsibilities**:

- Strategize, manage, and optimize performance marketing campaigns across Google Ads, Facebook Ads, affiliate platforms, and app marketing channels.
- Analyze large-scale user acquisition funnels and deliver actionable insights to optimize ROI.
- Build and maintain performance dashboards and set up event tracking using tools like Google Analytics, Mixpanel, or similar platforms.
- Collaborate with product and business teams to align marketing campaigns with organizational goals and ensure effective stakeholder management.
- Conduct in-depth analysis of user behavior on websites, landing pages, and app journeys to enhance user experience and conversions.
- Implement SEO and ASO fundamentals to improve organic traffic and app store visibility.
- Generate data-driven insights and reports to assess campaign performance and identify growth opportunities.
- Monitor and manage budgets efficiently, ensuring optimal performance across all campaigns.

**Requirements**:

- 1-3 years of experience in managing large-scale performance marketing campaigns.
- Proven hands-on expertise in Google Ads, Facebook Ads, affiliate marketing, and app marketing.
- Strong understanding of tracking tools like Google Analytics, Mixpanel, Appsflyer, or similar.
- Proficiency in creating performance dashboards and setting up event tracking.
- Excellent analytical and problem-solving skills, with experience in analyzing user behavior on websites and landing pages.
- Fundamental knowledge of SEO (Search Engine Optimization) and ASO (App Store Optimization).
- Ability to analyze funnel-wise user acquisition data and derive meaningful insights.
- Strong stakeholder management skills, with the ability to work cross-functionally with product and business teams.
- Growth mindset, hustling attitude, and ability to adapt to fast-paced environments.
- BFSI experience is a plus.

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