Associate - Performance Marketing

4 days ago

Mumbai Maharashtra, India Hunarstreet Full time

The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

**Revenue growth - Customer acquisition & digital sales funnel management**:

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
- Own performance KPIs including P&L for sales from our own website

**Campaign Management**:

- Plan & implement campaigns and create optimal digital media mix in line with targets
- Implement brand strategy & integrated communication to build saliency and consideration
- Daily campaign management across all the digital acquisition and remarketing platforms
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

**Promotions**:

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

**Budget & ROI management**:

- Optimize continuously to ensure high ROI and minimize CAC

**Analytics & Reporting**:

- Leverage web analytics to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct

**SKILLS AND COMPETENCIES**:
**Skills**:

- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
- Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication

**Competencies**:

- Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

**DESIRED CANDIDATE PROFILE**:

- Hands on experience with FB Ads Manager and Google ADs.
- 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
- Graduate
- Experience in handling large monthly budgets (6Cr+ monthly)
- Good verbal/written communication skills in English

Pay: ₹15,000.00 - ₹42,000.00 per month

**Experience**:

- Performance marketing: 1 year (required)
- Digital marketing: 1 year (required)
- Customer acquisition: 1 year (required)
- PPC Campaign Management: 1 year (required)
- ROI management: 1 year (required)
- DV360: 1 year (required)
- Google Analytics: 1 year (required)
- Google Analytics 360: 1 year (required)
- Adobe omniture: 1 year (required)
- Shopify analytics: 1 year (required)
- D2C ecommerce: 1 year (required)
- FB Ads Manager: 1 year (required)
- Google Ads: 1 year (required)
- digital acquisition: 1 year (required)

Work Location: In person

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