Associate Manager

4 days ago

Mumbai, India Talent Pro Full time

Associate Manager (Performance Marketing tier 1 college only and top b2c product company & ResponsibilitiesWe are looking for a data-driven, results-oriented Associate Manager Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms with no app download required.Key Responsibilities:- Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).- Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).- Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.- Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.- Track, analyze, and report campaign performance metrics to drive continuous improvement.- Identify new opportunities and trends in performance marketing to scale lead acquisition.Ideal Candidate:- 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.- Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.- Strong understanding of user funnels, conversion tracking, and performance metrics.- Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.- Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.- Excellent communication, collaboration, and project management Experience working in a product or subscription-based company.- Exposure to CPL (Cost per Lead) optimization.- Familiarity with regional language campaigns (a plus, not mandatory (ref:iimjobs.com)

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