Area Sales Executive

Posted
15-Nov-2024
Job type
Full time
Country
India
Location
Kolkata
Lead recruiter
Niharika Yadav
Function
Commercial
Reporting Line
State Head - Greater Kolkata
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity
On-Trade Area Sales at Bacardi are accountable for creating value by driving sales and building the brand visibility in premium and standalone establishments. They play a critical role in taking our Bacardi portfolio brands to the next level. They do this by crafting and executing a lot of brand activations, advocacy sessions for the key consumers and retailers.
About You
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Kolkata. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.
RESPONSIBILITIES
With our consumer at the heart your key focus will be
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
Execute occasion-based price pack architecture to deliver improved mix
You will be accountable for the effective implementation of our annual price increases
Optimize promotional plans through the year through implementation of the ROI strategy and goals
Input into the shaping of the channel & portfolio strategy of the territory
Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
Build effective long-term relationships with Key Customers
Relentlessly drive a pay for performance-based approach with Key Customers
SKILLS & EXPERIENCE
The skills and experience needed to create your legacy
Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
Commercial experience preferably with a beverages / FMCG / alco - bev industry. Drinks and Lifestyle Category experience is an advantage
Well-developed written and verbal communication skills
Effective use of networking and leveraging the same with key customers and strong interpersonal skills
Strong negotiation skills and first-hand on-premises sales experience
Personal Qualities
You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
You demonstrate resilience by overcoming challenges and staying calm under pressure
You demonstrate entrepreneurial thinking, looking for new ways to achieve better results
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
**Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
**Self-Awareness**: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
**People Agility**: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
**Results Agility**: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
**Mental Agility**: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
**Disclaimer**: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
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