Performance Marketer

1 day ago

Chennai Tamil Nadu, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

Role Overview

Key Responsibilities

Campaign Planning & Strategy
- Develop end-to-end paid media strategies tailored to each client’s goals, target audience, and service lines.
- Create media plans that include platform mix, targeting, bidding strategies, ad formats, and KPIs.
- Conduct audience research, keyword planning, and competitor benchmarking.

Platform Execution
- Launch, manage, and optimise campaigns across platforms like:

- Google Search & Display
- Meta (Facebook & Instagram)
- YouTube
- LinkedIn Ads (for B2B healthcare clients)
- Programmatic platforms (if applicable)
- Implement tracking pixels, conversion goals, and UTM parameters in coordination with the tech team.

Performance Monitoring & Optimisation
- Monitor daily campaign performance, including CPL, CPA, CTR, ROAS, and engagement metrics.
- Execute A/B tests on creatives, copy, and targeting parameters to improve efficiency.
- Adjust bids, budgets, and audience segments based on real-time data.

Compliance & Accuracy
- Ensure all campaigns adhere to healthcare advertising regulations (Google Healthcare Ads policy, Meta Health-related ad rules, MCI guidelines, etc.).
- Work closely with the client servicing and compliance teams to ensure ad messaging is accurate and pre-approved where required.

Reporting & Insights
- Deliver performance reports with clear insights, learnings, and next steps.
- Communicate media performance to internal teams and clients in a simple, strategic, and actionable format.
- Maintain campaign documentation, benchmarks, and media spend reports.

**Qualifications**:

- Bachelor's degree or Certifications in marketing, advertising, digital media, or related field.
- 2-4 years of hands-on experience in digital media buying and campaign management.
- Proficiency with Google Ads, Meta Business Manager, LinkedIn Ads, and analytics dashboards.
- Strong analytical skills and ability to interpret complex data into clear insights.
- Understanding of performance marketing metrics (CPL, CAC, ROAS, etc.).
- Prior experience in healthcare or the regulated industry is a major plus.

Preferred Skills
- Google Ads and Meta Blueprint Certifications.
- Experience with tools like Google Tag Manager, GA4, SEMrush, or SimilarWeb.
- Familiarity with HIPAA, MCI, or other healthcare compliance standards in advertising.
- Experience using project management platforms like ClickUp, Trello, or Asana.

**Location - Mogappair, Chennai**

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s):

- Do you have experience in paid managing paid campaigns across Meta, Google Ads, YouTube?

Work Location: In person

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