Performance Marketer

3 days ago

Kotturpuram Chennai Tamil Nadu, India Lee Gifts and Letters Full time

Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
- Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, etc.), providing insights and improvement recommendations.
- Implement A/B testing strategies for ad creatives, landing pages, and messaging to maximize conversions.
- Collaborate with the content and creative teams to align ad campaigns with overall marketing goals and brand voice.
- Develop strategies for customer acquisition, lead generation, and retargeting campaigns.
- Manage budgets efficiently to ensure the best allocation of resources across channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth.
- Leverage SEO and SEM strategies to enhance organic and paid search visibility.
- Generate performance reports to share insights with key stakeholders and recommend adjustments to campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹45,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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