Performance Marketer

1 day ago

Chennai Tamil Nadu, India Insight hcm Full time

**Key Responsibilities**

Plan, execute, and optimize paid advertising campaigns across Meta, Google Ads, LinkedIn, and YouTube

Develop and implement performance marketing strategies for lead generation and e-commerce clients

Conduct thorough audience research and create targeted customer segments Design and execute A/B tests for ad creatives, copy, and landing pages

Monitor campaign performance and provide detailed analytics and reporting Manage advertising budgets and ensure optimal cost-per-acquisition

Collaborate with creative team to develop high-converting ad creatives Implement conversion tracking and attribution models

Stay updated with platform algorithm changes and advertising policies

Analyze competitor strategies and market trends

**Technical Requirements**

Expert proficiency in Meta Ads Manager and Google Ads platform

Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking Experience with LinkedIn Ads, YouTube Ads, and other advertising platforms

Knowledge of attribution models and marketing analytics tools

Proficiency in Excel/Google Sheets for data analysis and reporting

Understanding of pixel implementation and conversion tracking setup

2-4 years of performance marketing experience in digital agencies or e-commerce Proven track record of managing advertising budgets and delivering ROI

Experience across multiple industries and campaign objectives

Ability to work under pressure and manage multiple campaigns simultaneously Strong communication skills

Creative mindset with commercial awareness

Knowledge of current digital marketing trends and platform updates

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person

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