Performance Marketer

1 day ago

Chennai Tamil Nadu, India Babyamore Full time

**Job Title**: Performance Marketing Manager

**Location**: Chennai

**Department**: Marketing / Digital Marketing

**Role Overview**

Lead and manage performance marketing efforts to drive customer acquisition, growth, and ROI across paid digital channels. Use data & analytics to optimize campaigns, manage budget, and deliver measurable business outcomes.

**Key Responsibilities**
- Develop & implement performance marketing strategies across paid channels: search (Google Ads), social media (Meta, LinkedIn), display, affiliate, programmatic, etc.
- Plan, manage and optimize campaigns to meet KPIs: cost per acquisition (CPA), return on ad spend (ROAS), cost per lead, etc.
- Monitor campaign performance daily/weekly/monthly; analyze data to identify opportunities for improvement.
- Run experiments / A/B tests on creatives, messaging, audiences, bids, landing pages.
- Budget management: allocate budgets across channels, forecasting spend vs performance, optimizing under budget constraints.
- Collaborate with creative, design, product teams to ensure assets & landing pages support campaign goals.
- Stay updated on digital marketing trends, platform changes; implement best practices.
- Reporting: prepare dashboards / reports for stakeholders showing performance metrics, insights, suggestions.

**Qualifications / Requirements**
- Bachelor’s degree (in Marketing, Business, or related field), sometimes Master’s preferred.
- **Experience**: 3‑5 years (or more, depending on seniority) in performance marketing / paid digital advertising.
- Knowledge in Designing
- Hands‑on with tools like Google Ads, Meta Ads, programmatic DSPs, analytics tools (e.g. Google Analytics, GA4), etc.
- Strong analytical & data‑driven mindset. Comfortable working with numbers, interpreting data, deriving insights.
- Experience with budget management, forecasting, optimizing for ROI.
- Good communication skills, ability to collaborate across teams.

Pay: ₹155,966.48 - ₹1,031,103.58 per year

Work Location: In person

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