Performance Marketing

**Job Title: Performance Marketing & UI/UX Designer**

**Location**: [Chennai]

**Job Type**: Full-Time
**Department**: Marketing & Design
**Reports To**: Marketing Manager / Head of Marketing / Head of Design

**Company Overview**:
**HELYXON** is a pioneering **Med-Tech enterprise**, in collaboration with **IIT Madras**, based in **Chennai**. Our innovative technology empowers clinicians to monitor patients remotely, enhancing treatment certainty and improving healthcare outcomes. We focus on fostering meaningful doctor-patient engagement and offer versatile **digital solutions** tailored to the healthcare sector.

From **vital signs monitoring** in hospitals to **home care** and **teleconsultation**, our comprehensive solutions meet the diverse needs of patients and healthcare providers. With a vision to provide **affordable healthcare** delivery anytime, anywhere, we are committed to ensuring **quality care** is accessible to all.

We are looking for a talented **Performance Marketing & UI/UX Designer** to join our team and contribute to both our marketing efforts and user experience design. This hybrid role offers an exciting opportunity to work on impactful digital products and help shape the future of healthcare technology.

**Job Overview**:
As a **Performance Marketing & UI/UX Designer**, you will be responsible for driving growth through **data-driven marketing campaigns** while ensuring that our digital experiences are intuitive, user-friendly, and optimized for conversions. In this role, you will work at the intersection of **digital marketing** and **user experience design**, optimizing user journeys and increasing the effectiveness of our campaigns.

This is an excellent opportunity for an individual who is passionate about both **digital marketing** and **UI/UX design**, and who wants to have a direct impact on improving patient care through innovative technology.

**Key Responsibilities:Performance Marketing & Campaign Management**:

- **Campaign Setup & Optimization**:

- Assist in the setup, management, and optimization of **performance marketing campaigns** across digital platforms such as **Google Ads**, **Facebook Ads**, **Instagram**, and other relevant channels.
- Conduct **keyword research**, audience segmentation, and refine targeting to improve ad performance and engagement.
- Monitor campaign performance, track key metrics (CPC, CPA, CTR, ROAS), and optimize strategies to meet marketing goals.
- **A/B Testing & Conversion Optimization**:

- Support A/B testing and multivariate testing for landing pages, ads, and user flows to improve **conversion rates** and campaign effectiveness.
- Analyze user behavior data and use insights to iterate on marketing strategies and optimize for maximum ROI.
- **Collaboration with Creative Teams**:

- Work closely with the **content** and **design teams** to create compelling ad creatives, landing pages, and campaigns that drive engagement and conversions.
- Ensure that all marketing materials are aligned with the **brand identity** and designed to optimize user interaction.

**UI/UX Design & Optimization**:

- **Collaborate on User-Centric Designs**:

- Conduct **user research** (surveys, interviews, etc.) and create **personas** to better understand user needs and behaviors.
- Design **wireframes**, **prototypes**, and **high-fidelity UI designs** for web and mobile apps that focus on both **user experience** and **conversion optimization**.
- **User Flow & Journey Mapping**:

- Create **user flows**, **journey maps**, and **interaction models** that guide users through seamless experiences, ensuring high usability and accessibility.
- Ensure consistent visual elements and design language across all platforms, devices, and digital marketing assets.
- **Usability Testing & Iteration**:

- Conduct **usability testing** and gather feedback to refine designs and improve the overall user experience.
- Iterate on designs based on data insights from both **performance marketing** campaigns and user feedback.
- **Pixel-Perfect Execution**:

- Work closely with developers to ensure **pixel-perfect execution** of designs, aligning with best practices in both **marketing** and **UI/UX design**.

**Data-Driven Design & Strategy**:

- **Marketing Analytics**:

- Utilize **Google Analytics**, **heatmaps**, and other analytics tools to monitor user behavior on landing pages and throughout the user journey.
- Provide **insights** into design and marketing performance, ensuring that design choices align with key performance metrics and business objectives.
- **Continuous Learning & Optimization**:

- Stay updated with the latest trends in **digital marketing**, **UI/UX design**, and **Med-Tech** to continuously improve both the marketing strategies and user experiences.
- Identify opportunities for growth by analyzing both **design** and **marketing** data, improving conversion rates and overall user satisfaction.

**Qualifications**:

- **Education**:

- Bachelor