
Performance Marketer
1 day ago
Position: Performance Marketer
Experience: 1-3 years preferred
Key Responsibilities
Paid Campaign Management
Plan, execute, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn
Build full-funnel strategies (TOFU, MOFU, BOFU) for B2B lead generation
Optimize ad spend for CAC, ROAS, CTR, CPL, and lead quality
Run Click-to-WhatsApp and landing page-based campaigns
Tracking, Analytics & CRM Integration
Set up and manage GA4, Meta Pixel, Google Tag Manager, and custom event tracking
Integrate lead flow with CRMs (e.g., Zoho CRM, HubSpot, Leadsquared)
Ensure proper mapping of ad leads to CRM, including source tagging and campaign attribution
Monitor pipeline flow from ad click → form submission → CRM lead → sales conversion
Creative Collaboration
Work with content/design teams to create scroll-stopping ad creatives
Brief hooks, headlines, and copy formats that drive conversions
A/B test ad variations and landing pages for continuous improvement
Reporting & Optimization
Build performance dashboards
Share weekly/monthly reports with clear insights and next-step recommendations
Flag underperforming campaigns early and implement fixes proactively
**Requirements**:
1-3 years of hands-on experience with Meta & Google Ads
Solid understanding of CAC, ROAS, CTR, CPL, and other key KPIs
Familiar with CRM platforms (Zoho, HubSpot, Leadsquared) and basic CRM automation
Experience with GA4, GTM, Meta Events Manager, and UTMs
Comfortable managing ₹50K-₹1L+ monthly ad budgets
Strong analytical and data interpretation skills
Willing to work full-time from office
Bonus Skills (Good to Have)
LinkedIn Ads or YouTube Ads experience
Familiarity with landing page tools (Unbounce, Webflow, WordPress)
Understanding of lead scoring and CRM-based sales workflows
**Job Types**: Full-time, Permanent
Pay: ₹200,000.00 - ₹400,000.00 per year
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Application Question(s):
- Willing to relocate to Chennai
**Experience**:
- Content creation: 1 year (required)
Work Location: In person
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