Performance Marketing Specialist

Location - OMR, ChennaiJob Overview:We are seeking a skilled and results-oriented Performance Marketing Specialist with 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients.You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.Key Responsibilities:Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement.Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.Key Requirements:3 to 5 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment.Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads.Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms.Excellent verbal and written communication skills in English, with confidence in client-facing roles.Ability to multitask, manage multiple client accounts, and deliver results within deadlines.Experience in both B2B and B2C campaign strategies is a strong advantage.What We Offer:Competitive salary and equity options.A flexible work environment with hybrid work options.Be part of a revolutionary team developing a product that simplifies digital advertising.Help make marketing accessible and affordable for mid-market to large enterprisesEmpower brands to scale their marketing effortlessly through an innovative, user-friendly platform.Drive growth and success for businesses across industries with cutting-edge marketing solutions.Collaborate with a diverse and dynamic team passionate about technology and innovation.Accelerated growth opportunities in a fast-growing company backed by top investors.Culture at Zocket:Innovative & Fast-Paced: We thrive on creativity and quick execution, encouraging new ideas to solve challenges.Team Collaboration: Every voice matters, and teamwork is at the core of what we do.Balanced Work Life: Spontaneous chai breaks, lunch outings, and gaming sessions keep the atmosphere fun.Flexible & Open-Minded: We welcome experimentation and fresh perspectives.Ambitious & Goal-Driven: We set bold goals and work hard to achieve them.Inclusive & Supportive: Everyone feels a sense of belonging, with a focus on collaboration and support.Employee-centric: At Zocket, we’re all about people first. Our employee-centric culture thrives on continuous feedback, open communication, and a genuine commitment to listening to and supporting our team. We believe that when we take care of our employees, they, in turn, take care of the product, creating a positive ripple effect throughout the organization.Here is a Sneak Peak into the culture at Zocket: https://drive.google.com/drive/folders/14JcFeOcwmHhMlfnnX9rhXI15pEkupb-r?usp=sharingWhat Makes You a Zocketeer?Agile: We are a fast-paced hyper-growth company, it takes agility to be able to thrive in this environmentCross-Functional: Being a 10-100-stage startup, you are bound to work with all functions, it is critical for one to work with all teams.Bias for Action: Get things done and get them done quickly. Period.Customer Obsession: Always keep the customer at the core of decision-making. Drive innovation by understanding customer needs and delivering value consistently.Resilience & Perseverance: Startups come with challenges, but we stay resilient. We tackle obstacles with determination, and we encourage a can-do attitude that helps us overcome difficultiesGrowth-Oriented: We support continuous learning and professional development.Join Zocket for a dynamic work environment where innovation and fun go hand in hand