Growth Professional

**Company Profile**: Candi is a dedicated solar partner for businesses across Asia and Africa. Combining the international capital of our Swiss-based platform with local expertise in these regions, we provide a unique offering to this underserved sector. In doing so, we aim to have a big social impact, reduce carbon emissions, create jobs, increase energy access, and save money for businesses of all sizes in emerging markets.

**Job Summary**: The company is looking to recruit an ambitious and energetic Growth Professional, to join our team, drive customer acquisition, optimise conversion strategies, and scale our growth efforts online and offline.

Specifically, the job requires taking ownership of the following for the India and South African markets:

- **Lead Generation & Management**:

- Develop strategies to generate high-quality leads for customers and channel partners (CP) through online and offline paid channels, such as Google SEM, LinkedIn, Events, etc. Work alongside the _Global Marketing Operations Management Team _to implement and bring all growth strategies to life and ensure the team meet the targets.
- **Campaign Optimisation & ROI Maximisation**:

- Design and implement conversion rate optimisation strategies alongside the tech team to enhance campaign performance across various channels.
- Utilise data-driven insights to influence decision-making throughout the sales funnel to maximise return on investment (ROI).
- **Experimentation & Innovation**:

- Lead A/B testing initiatives to evaluate the effectiveness of different growth tactics and strategies.
- Pilot and evaluate new growth channels, both digital and traditional, to identify scalable opportunities.
- **Organic Growth Strategy**:

- Develop and execute strategies to scale organic growth through search engine optimisation (SEO) and online reputation management (ORM).
- Collaborate with content and technology teams to enhance website performance, increase visibility, and drive organic traffic.

**Location**: Bangalore / Mumbai (Hybrid role, combined with working from home)

**Hours**:Full-time.

**Job Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
- 4+ years of experience in growth marketing, digital marketing, or a related role, preferably within the solar industry or renewable energy sector.
- Proven track record in lead generation, campaign optimisation, and organic growth strategies.
- Strong analytical skills with experience in using data to drive decision-making and optimise marketing efforts.
- Experience with A/B testing, SEO, ORM, and other growth-related tools and platforms.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to think strategically while executing tactically in a fast-paced environment.

**Working Culture**:

- You agree to live out the Candi values every day of your employment: this includes to put _empathy before ego_, being _authentic no matter what_, that we _get it done as one_ and follow the Candi principle that _less is more_
- A dynamic, cross-functional team player, willing to take initiative on projects in the context of a multicultural scale-up trying to execute big, bold ideas.
- Having experience working for an international company, or having studied or worked abroad, is considered a plus.
- You must be open, honest, trustworthy, a strong communicator, and understand that what we get done as a team surpasses what we get done individually.
- Candi is an equal opportunities employer.

**Candi is unique because...**
- We focus on helping businesses of all sizes in emerging markets get access to cheap, clean rooftop solar energy.
- We have a strong emphasis on a client-centric & innovation-driven working culture.
- We are an international team where remote working is commonplace, where we trust our team members to actively carve out a role for themselves according to their skillset.