Channels Support

**Business Function**

Global Transaction Services (GTS) comprises of Cash & Trade, Securities Services and Fiduciary Services. In an increasingly borderless world marked by burgeoning trade flow, expertise in trade finance services is an invaluable asset. With cash the lifeblood of every company, so too, is a good understanding of how to manage these cashflows. Trade Finance, together with Cash Management, is the mainstay of GTS, and is extended to SME and corporate clients for their local and cross-border financial transaction needs.

**Job Purpose**

**Key Accountabilities**:

- Build Acquisition Channels & Partnerships: To develop and leverage new eco-system, partnerships with influencers, tapping supply chain/dealer distributor networks using and leveraging relationship with existing large corporates/channel partners, developing or bundling industry or region specific solutions/strategies to aid the acquisition growth.
- Product Commercialization: To drive operating accounts & deepen wallet share with increased penetration, usage of existing & new transaction banking products in a digital and scalable model. To build an engagement model based on customer profiling for adoption and upsell. Covers rolling out structured communication, campaigns.
- Product Innovation & Customer Experience: To increase customer adoption, stickiness, provide on-ground insights/analysis on adoption, conduct customer journey, competitor analysis, identifying and sharing best practices. Provide insights for new build or change in business/operational plan.
- Product Management: Expertise, handling of Delivery channels across Online Banking, API, Host to Host, ERP Integrations, UPI including Technical knowhow, implementation of mandates on Payments and Collections product as upsell for customers acquired under Digital initiatives.
- Support Growth & Be Aligned with Department Goals: Establish profile of the Bank as leading digital solution provider for Corporate Customers in India. In addition, the role could envisage taking on special projects to support the Cash management/ SME business.

**Job Duties & responsibilities**:

- To work in close co-ordination with the Corporate and SME Sales Leads & RM’s in the respective region. Support in implementing liabilities strategy and meeting revenue budgets.
- Be a Product -Subject Matter Expert: Digital Channels, Cash, Trade, Supply Chain, Industry Solutions. Representative for GTS (Cash, Trade, Supply Chain) and engagement with Corporate & SME Team.
- To work on building new partnerships, build influencer networks (channel partners), industry or large anchor based solutions.
- Commercialise all Product : This includes training to all relevant stakeholders as well as sales or usage campaigns to increase usage/ sales packs, success stories, case studies to drive product usage. Also, to support sales in complex sales pitches.
- To track revenue generation / benefit realisation, target penetration with customers and compare with the Product Plan / Objectives. Generation and dissemination of all relevant MIS to all relevant stakeholders.
- Develop and implement customer centric services/products by understanding market dynamics, customer segmentation & mapping competition matrix. Continuously analyze and update competition matrix.
- Responsible for looking both internally and externally to understand customer and business needs & opportunities that can be addressed through online transaction banking solutions.
- Continuously interact with other product groups so as to offer cross-sale opportunities to existing base.
- Enable and support Online Banking delivery across spectrum of Products across - Cash (Payments, Collections, and Liquidity), Trade Finance, FX and others.
- Control & periodically ensure compliance with Operations risk, Outsourcing, Regulatory, and Compliance related aspects.
- Product Manager will be responsible for proposing improvements to customer experience, documenting clear business requirements.

**Experience**:

- Good understanding of the product management process through prior cash management experience of 4-6 years and overall experience of 8-10 years.
- Market knowledge and experience of Cash Management business, with reference to customer preferences and requirement would be preferable
- Experience in building new partnerships, participating in various eco-systems, building relationships.
- Should have experience in managing API Banking, Corporate Online Banking Product & Implementation.

**Education / Preferred Qualifications**:
An MBA or Chartered Accountant or equivalent degree is preferable, with 8-10 years with banking/product knowledge & 4-6 years specifically in cash management.

**Core Competencies**:

- Good understanding of the Product management process, especially digital channels like API, Host to Host and Netbanking.
- Sound technical knowledge of cash management business
- Good problem solving/analytical, planning & organising skills. Plannin