Influencer Marketing Executive

4 days ago

Velachery Chennai Tamil Nadu, India HEEDS ADTECH SOLUTIONS PVT TLD Full time

Bachelor's degree in Marketing,Communications or related in any degree.
- 1 to 3 years of experience in influencer marketing, digital marketing, or social media management.

**Responsibilities;-**

**Strategy and Planning**:

- Develop and execute influencer marketing strategies and creative campaigns aligned with brand goals.
- Identify target audiences and match influencers accordingly.
- Plan campaign timelines, goals, and budget allocation.

**Influencer Research and Collaboration**:

- Identify and recruit relevant influencers on platforms such as Instagram, YouTube, and TikTok.
- Build and maintain relationships with influencers and content creators.
- Negotiate contracts, fees, and deliverables with influencers.

**Campaign Execution**:

- Coordinate and manage influencer content production and distribution.
- Ensure content aligns with brand guidelines and campaign objectives.
- Monitor content posting schedules and adherence to agreed deliverables.

**Performance Tracking**:

- Measure and report on campaign performance, engagement, and ROI.
- Track key performance metrics, such as impressions, reach, engagement rate, and conversions.

**Content Management**:

- Curate and repurpose influencer-generated content for other marketing channels.
- Provide feedback and guidance to influencers to ensure quality content.

**Compliance and Legal**:

- Ensure all influencer partnerships adhere to legal and advertising regulations (like disclosure guidelines).

**Trends and Research**:

- Stay updated on influencer marketing trends and emerging social media platforms.
- Analyze competitor campaigns to identify opportunities for improvement.

**Cross-functional Coordination**:

- Collaborate with marketing, design, and content teams to align campaign messaging.

**Skills ;-**
- Strong understanding of social media trends and platforms
- Excellent communication and negotiation skills
- Data-driven mindset with experience in campaign performance analysis
- Creative problem-solving skills
- Proficiency in using influencer marketing and analytics tools

Pay: ₹18,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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