
Influencer Marketer
4 weeks ago
Role & responsibilities
- Conduct research to identify relevant influencers within the brands niche or industry.
- Collaborate with influencers to develop creative concepts and content ideas.
- Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
- Manage execution of influencer campaigns, ensuring timelines and objectives are met.
- Monitor influencer-generated content for brand alignment and compliance with guidelines.
- Track and analyse key performance indicators (KPIs) to measure the success of influencer campaigns.
- Provide regular reporting and insights to stakeholders on influencer marketing performance.
- Stay updated on industry trends, emerging influencers and best practices in influencer marketing.
Preferred candidate profile
- Bachelors degree in Marketing, Communications or a related field.
- 3+ years of demonstrable experience in influencer marketing or digital marketing.
- Strong understanding of social media platforms, influencer trends and content creation.
- Creative mindset with the ability to develop engaging and authentic influencer campaigns.
- Excellent negotiation with relationship and time management skills.
- Detail-oriented with strong organisational and multitasking abilities.
- Effective communication and teamwork skills for collaborating with influencers and internal teams.
- Knowledge of legal and ethical considerations in influencer partnerships.
- Multilingual proficiency for effective communication in a diverse market.
- Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)
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