
Influencer Marketer
4 weeks ago
Role Overview
We are seeking a dynamic and creative Influencer Marketing & PR professional to strengthen Zebronics brand presence, build impactful relationships with influencers, and manage brand communications across media and digital platforms.
Key Responsibilities
Influencer Marketing:
Identify, onboard, and manage influencers, creators, and brand advocates across categories (tech, lifestyle, gaming, etc.).
- Develop influencer marketing strategies and campaigns aligned with brand objectives.
- Negotiate collaborations, track deliverables, and measure ROI of influencer activities.
Monitor influencer content, ensuring alignment with brand tone and guidelines.
Public Relations (PR):
Build and maintain strong relationships with media houses, journalists, and PR agencies.
- Draft press releases, media kits, and brand communication content.
- Coordinate product launches, press meets, and media events.
Monitor media coverage and generate reports to evaluate brand visibility.
Brand Communication & Strategy:
Collaborate with internal teams for campaign ideation and execution.
- Ensure consistent messaging across all external communications.
- Explore opportunities for collaborations, partnerships, and sponsorships to enhance brand reach.
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