Influencer Marketer

4 weeks ago

Chennai, India Zebronics Full time

Role Overview

We are seeking a dynamic and creative Influencer Marketing & PR professional to strengthen Zebronics brand presence, build impactful relationships with influencers, and manage brand communications across media and digital platforms.

Key Responsibilities

  • Influencer Marketing:

  • Identify, onboard, and manage influencers, creators, and brand advocates across categories (tech, lifestyle, gaming, etc.).

  • Develop influencer marketing strategies and campaigns aligned with brand objectives.
  • Negotiate collaborations, track deliverables, and measure ROI of influencer activities.

  • Monitor influencer content, ensuring alignment with brand tone and guidelines.

  • Public Relations (PR):

  • Build and maintain strong relationships with media houses, journalists, and PR agencies.

  • Draft press releases, media kits, and brand communication content.
  • Coordinate product launches, press meets, and media events.

  • Monitor media coverage and generate reports to evaluate brand visibility.

  • Brand Communication & Strategy:

  • Collaborate with internal teams for campaign ideation and execution.

  • Ensure consistent messaging across all external communications.
  • Explore opportunities for collaborations, partnerships, and sponsorships to enhance brand reach.

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